Our Vision for the Future of Commerce
Building open, decentralized ai-Commerce that empowers every business to thrive in the agentic era.
Back to HomeOur Vision (why)
Synvya envisions a world where businesses and AI agents operate in an open, decentralized ecosystem—seamlessly exchanging data and money. In this new agentic economy, commerce shifts from storefronts to personalized, AI-driven experiences, unlocking new interfaces, models, and value chains.
Our Mission (what)
Synvya is the connective tissue for ai-Commerce —transforming businesses into agent-ready sellers and enabling AI agents to buy directly from them through open, decentralized protocols. No closed platforms. No gatekeepers. We power a new commerce channel: open, direct, and built for the agentic era.
Our Approach (how)
We build open-source tools that link merchant systems to agent-native protocols, using Nostr (for decentralized communication), Bitcoin (for decentralized payments), and open standards.
The Synvya Values
Prioritize and execute: Focus relentlessly on the highest-impact ideas that advance our mission.
Simplicity: Build solutions that are elegant, intuitive, and minimal.
Trust: Prioritize privacy, security, and transparency in everything we create.
Community: Grow and support a vibrant network of Synvya-powered businesses.
Empowerment: Enable every team member to do their best work through autonomy and accountability.
Excellence: Recruit and reward based on merit, capability, and alignment with our mission—attracting exceptional talent driven to shape the future of commerce.
Paradigm Shifts
The transition to ai-Commerce opens the door to multiple paradigm shifts that we can exploit if we do things right and with the right technologies.
"You're not optimizing for humans anymore. You're optimizing for assistants that behave like trusted product advisors. And most of them are blind unless you show them exactly what to see."
— Tomer Tagrin, CEO & Co-founder at Yotpo
Paradigm shift #1 - You own the algorithm
Google doesn't decide anymore what products you see and don't see. The algorithm now runs on your phone. You get to have your own algorithm.
How to do this? Businesses need to publish their product catalog using an open and standard protocol on a network accessible to any AI agent.
Paradigm shift #2 - Global identity
Now that any AI agent can be a purchaser, it makes no sense to maintain our current siloed identity system where my review on Uber doesn't show on the Lyft profile of the same driver. If I give a good review to a seller on ChatGPT, that review should be visible on Perplexity.
The identity of sellers and buyers needs to be built at the protocol level instead of the application level like we do today. That's why we're using Nostr: an open and standard protocol accessible to any AI agent.
Paradigm shift #3 - Low cost direct transactions
Using Nostr opens up a third paradigm shift: replacing costly credit card transactions and charge backs with low cost Bitcoin Lightning transactions.
Ready to be part of the ai-Commerce revolution?
Start by making your business visible to AI agents today. Every business that joins Synvya Commerce helps build a more open, competitive future for all.